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Head of Claude Code: What happens after coding is solved | Boris Cherny
Lenny's Podcast: Product | Career | Growth
47:3749:14
Latent demand is this idea that if you build a product in a way that can be hacked or can be kind of misused by people in a way it wasn't really designed for to do kind of something that they wanna do, then this helps you as the product builder learn where to take the product next. So an example of this is Facebook Marketplace. So the manager for the team, Fiona, she was actually the founding manager for the Marketplace team, and she talks about this a lot. Facebook Marketplace is sort of based on the observation back in this must been like 2036 or something like this, that 40% of posts in Facebook groups are buying and selling stuff. So this is crazy. It's like people are abusing the Facebook groups product to buy and sell, and it's not abuse in kind of like a security sense. It's abuse in that no one designed the product for this, but they're kind of figuring it out because it's just so useful for this. And so it was pretty obvious. If you build a better product to let people buy and sell, they're gonna like it. And it was just very obvious that marketplace would be a hit from this. And so the first thing was buy and sell groups, kind of special purpose groups to let people do that, and the second product was marketplace. Facebook dating, I think, started in a pretty similar place. And I think the observation was if you look at people looking at profile views, so people looking at each other's profiles on Facebook, 60% of profile views were people that are not friends with each other that are opposite gender. And so this is kind of like traditional kind of dating setup. People are just like creeping on each other. So maybe if you can build a product for this, it might work. And so this idea of demand, I think is just so powerful.
