Coca-Cola
Acquired
208:41210:41
Alright. So let's walk through that. Here's Coca Cola by the numbers today. So first of all, brands. For a long time, the thought was just build the total beverage company, and more brands is better. So let's just keep going. They got over 500. Around 2020, they did a big slimming and went down to about 200, and ones that they got rid of were Tab, Zico, Adwala, Honest Tea, Vault. Those are probably some of the ones you'd know that they got rid of. They do have 30 brands that do over $1,000,000,000 in revenue. Kinda crazy that it's a house of brands that has that many billion dollar brands. 15 of them were created organically, like Fanta and Sprite that we didn't talk about in this episode. That's right. We didn't talk about Sprite. Do you know the history behind Sprite? Do you know what Sprite really is? No. Not really. So Sprite, as we all know it today, is not Sprite. Sprite is Fanta clear lemon from Germany. Really? Yep. That they brought over to America and rebranded it as Sprite. No way. And they stole the name from, they had a character named Sprite Boy, who was a part of the Coca Cola Santa Claus universe. Yep. That's right. Alright. Those are two of the 15 that were created organically in house. Three of them, they bought that were already doing over 1,000,000,000 in acquisition, and then the remaining 12 of the $30,000,000,000 brands that they have were small, and Coke grew them to over 1,000,000,000 in revenue underneath their umbrella. So think Minute Maid, Fairlife, and Vitamin Water. And just to share some of the other brands they do own, Powerade, Minute Maid, Dasani, Vitamin Water, Coke Zero, Schweppes Ah. Smartwater, CL, which is another water brand, and Crystal, which is yet a third water brand. They recently bought Topo Chico. They're actually playing around in alcoholic beverages a little bit with Topo Chico.